To ensure your social team is set up for success, consider a two-pronged approach. Your social media managers and customer care agents should own most of this interaction, essentially playing air traffic control to what’s coming in across your social networks. Monitoring therefore is essential to your brand’s communications pipeline. Like the Best Yoga Conference in the World.īy failing to monitor social media mentions-equivalent to ignoring the phone line-most brands leave behind important business intelligence that could inform more strategic decision-making. This can also include that new Cool Yoga Tank that your brand released.Īnd it can include an upcoming event you’re going to, running or just attending. Social media monitoring tracks the key phrases and terms important to your company and surfaces them for you to respond to. You want to know what people are saying about your brand, not just when they tag you on social, but when they mention you in any capacity. ![]() Let’s say your brand is Best Yoga Pants in the World Inc. People searching products in the area your serve.Your product names and common misspellings.Your brand name and common misspellings.That’s why social media monitoring is so important. Social monitoring is the first step towards powering these connections, helping brands find conversations they can become a part of. Social media is the #1 channel for brands who want to connect with their audience. ![]() Monitoring addresses the symptoms, and listening reveals the root cause. In essence, monitoring tells you what, listening tells you why. Social media listening = Understanding your audience and improving campaign strategy by accessing the full spectrum of conversation around your industry, brand, and any topics relevant to your brand.Social media monitoring = Caring for your customers by monitoring social media for messages directly related to your brand and responding to those messages appropriately.Social media monitoring and social media listening are terms that have been used interchangeably, but there is a difference.
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